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March 5, 2026
THE HERD MENTALITY | Why Growth Doesn’t Wait for Certainty (and Neither Should You)
You Can’t Fence In Growth
Being in the beef business, you’ve learned something the rest of the business world could stand to borrow: You don’t wait for perfect weather, perfect policy or perfect pasture. Growth happens anyway – because the stakes are real, the community is counting on you, and standing still isn’t an option.
In this high energy session, Ron Tite will draw on the ground level realities and the global pressures facing beef production, he’ll talk about what it takes to lead when the rules keep shifting and the horizon keeps moving.
Because growth isn’t just about moving more cattle. It’s about strengthening the supply chain, advocating for your industry, protecting your legacy and doing the right work even when you’re uncertain about what comes next.
By the time you leave this talk, you’ll have fresh perspective, new actions to take and the mindset to move the herd – of your business, your crew, your community – forward with confidence.
Growth doesn’t wait for certainty. Neither should you.
Biography
An entrepreneur, bestselling author, and producer, Ron Tite has always blurred the lines between art and commerce. He’s an award-winning advertising writer and creative director who has worked with some of the world’s most respected brands, including Google, Intel, Microsoft, Volvo, Walmart, and many others. A globally in-demand speaker, Tite speaks to leading organizations about purpose, creativity, disruption, and leadership, infusing each of his presentations with his unique perspective and humour.
Tite is the founder and chief creative officer of Church+State, an agency that unifies content and advertising. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name a few. Tite is also the host and executive producer of the hit podcast, The Coup, which won “Outstanding Business Series” from the Canadian Podcast Awards and NY Festivals.
Named one of the “Top 10 Creative Canadians” by Marketing Magazine, Tite has written for television; wrote, produced, and performed a hit play; created a branded art gallery; published an award-winning comedy book; and was the executive producer and host of the award-winning comedy show, Monkey Toast, for five years. Most recently, Tite was the executive producer of the documentary film, Fresh Water.
Tite is the author of three bestselling books: Everyone’s an Artist — Or At Least They Should Be, co-written with Scott Kavanaugh and Christopher Novais; Think Do Say: How to Seize Attention and Build Trust in a Busy, Busy World; and his most recent, The Purpose of Purpose.
