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February 23

Global Market Trends as the Cattle Supplies Tighten

Cattle producers have had to navigate through an unprecedented stretch of market volatility over the last several years. Yet, the global markets may offer insights and opportunities for Canadian producers as North American cattle supplies tighten more going forward. Learn about global trends influencing the cattle industry in 2023 and build a roadmap for what to consider over the next several years. Global protein demand and consumer habits, supply and movement trends, sustainability-led initiatives and larger global macroeconomic shifts will be discussed.


Lance Zimmerman | Senior Animal Protein Analyst, RaboResearch Food & Agribusiness

As a Senior Beef Analyst for the North American market, Lance leverages his experience in animal protein to create synergies with other sector experts across RaboResearch in order to provide unique, thought-leading knowledge.

Prior to joining Rabobank, Lance worked for nearly 12 years at CattleFax, where he served most recently as the Director of Research and Protein Market Analysis. Before joining CattleFax, Lance spent over six years at Certified Angus Beef, where he led their marketing and supply development efforts.

Lance has served as the Chairperson of the National Cattlemen’s Beef Association Young Producers Council and was selected as the National Cattlemen’s Foundation and Chicago Mercantile Exchange Beef Industry Scholar in 2003. He holds an M.S. in agricultural economics and a B.S. in agricultural communications from Kansas State University.