Michael Young

Biography

Michael Young is the President of Canada Beef and he brings broad expertise in domestic and global business development, brand and strategic leadership. Michael has worked in the Canadian red meat industry for over 40 year specializing in beef, veal and pork sales, marketing, product development and education in both the domestic and export marketplace.

During his professional career, Michael has promoted Canadian beef, veal and pork in more than 25 countries and conducted over 300 carcass cutting, merchandising and sausage making demonstrations. He has authored numerous technical cutting and buying manuals, guides, merchandising resources and financial yield and performance analysis tools for the Canadian red meat industry.

Michael leads all aspects of Canada Beef’s domestic and international market development and promotion efforts, including strategic business planning, program development, performance measurement and reporting and human resource management.