The Forces of Change: the Intransigent Minority, Overton Window and a Steel Man

Vance Crowe |Communications Strategist and former Director of Millennial Engagement for Monsanto

March 5th, 8:45am

In this opening talk, Vance will discuss how new ideas enter society and how those new ideas change the window of acceptable thought.  The talk will include vivid examples of how online outrage is turned into money and ultimately drives consumer behaviour. Farmers and ranchers have tremendous power to influence public perception and policy. Effective engagement in visible space is key to creating beneficial change and maintaining social license to farm.


Vance Crowe is a communications consultant that has worked for corporations and international organizations around the world. He has spoken before more than 100,000 people, answering questions about some of the most sophisticated and controversial technology in the modern age.

Vance is the former Director of Millennial Engagement for Monsanto, a Communications Strategist for the World Bank Group, a returned U.S. Peace Corps Volunteer stationed in Kenya, a former Communications Coordinator at a National Public Radio affiliate in Northern California and was a deckhand on an eco-tourism ship that traveled the Western Hemisphere.  His stories and lessons illuminate aspects of communications that remain hidden to most people. Vance holds a degree in communications from Marquette University and a Master’s Degree in Cross-Cultural Negotiations from the Seton Hall School of Diplomacy.