If the Future is Different Than the Past, is Your Business Ready?

Amber Mac | Relentless Adaptation & Digital Innovation Speaker – Co-Host of The AI Effect

Marty Seymour | Director, Industry & Stakeholder Relations, Farm Credit Canada

March 13th, 8:35am

The pace of change is happening faster than ever before. We obsess over innovation. But is innovation overrated? If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”. Marty and Amber will challenge you to think outside the box as they explore modern technologies and future innovations. This one-of-a-kind presentation will not only be engaging, it will provide insightful perspective on the future of our industry and how you can be a master of adaptation.


Marty Seymour is Director, Industry and Stakeholder Relations at FCC, where he engages with national associations, government officials and industry influencers to explore partnership opportunities that add real value to Canadian agriculture.

Marty was raised on a cattle and grain farm in Carnduff, Sask., in the heart of oil country. A cowboy at heart, he moved to Saskatoon and earned a degree in agriculture science from the University of Saskatchewan.

After a decade in sales and marketing, Marty spent five years as CEO of Canadian Western Agribition, Canada’s largest livestock show and exhibition, where he was highly successful in boosting the show’s profile. Marty was recently named a CBC Future 40 recipient for contributions to the community. He has been a board member for Red Coat Cattle Feeders, one of Saskatchewan’s largest feedlots, and currently serves on the Four Horse Developments board – a corporation working to advance economic prosperity for Sakimay First Nations.

Marty is an active runner and recovering rodeo cowboy who, when he’s not chasing after his two kids, also enjoys international travel.