February 18 - 20, 2015
Sheraton Red Deer Hotel, Alberta
Welcome to the 12th annual Alberta Beef Industry Conference!

PlanIT Beef ~ Make It Canadian is all about fulfilling a strategy to grow the business around a unique and differentiated Canadian beef offering. In 2015 we will see some of the lowest herd numbers in our industry's history. As we recover, we need to keep the big picture in mind by planning for our future now! To continue building a sustainable industry, we need to focus on bringing our differentiated Canadian product to the world. Our session topics will focus on ways individuals can plan for the future, give insight into consumer demands, upcoming global trends, and how your industry leaders are working for you to move Canada's superior beef products overseas. This year's speaker program is not to be missed!

If you have any questions, please feel free to contact me at 403-250-2509 ex 203 or by email at jbrunette@cattlefeeders.ca. Thank you and we look forward to seeing you there!

Jennifer Brunette
Conference Coordinator