Amber Mac talks about relentless adaptation and the accelerating pace of corporate culture in the digital economy. At the forefront of the digital revolution, she helps companies adapt to, anticipate, and capitalize on lightning-quick changes—from Artificial Intelligence to social media to the Internet of Things, from marketing to customer service to digital parenting and beyond. It’s not about innovation, she says; it’s about adaptation.

Biography

Amber Mac started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2007, she launch her own digital media agency. The company’s first client was world-renowned business coach Tony Robbins. Since then, their client list also includes Microsoft, Intel, Shopify, Ford, Nintendo, GE, Fast Company, PayPal, Scotiabank, and many more leading organizations.
In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). In 2016, she co-wrote Amazon bestseller, Outsmarting Your Kids Online. Amber has keynoted more than 300 events around the world, including an event this spring where she interviewed Prime Minister Justin Trudeau and Shopify CEO Toby Lutke about the future of digital.

Her expertise includes business innovation, Internet of things, online safety, artificial intelligence, the distraction economy, and what it takes for companies to adapt and grow. Earlier in 2018, DMZ named Amber one of 30 inspirational women making a difference in tech. She is a regular business host and expert for Fast Company, Shopify, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio and has more than two million social media followers online.