If the Future is Different Than the Past, is Your Business Ready?

Amber Mac | Relentless Adaptation & Digital Innovation Speaker – Co-Host of The AI Effect

Marty Seymour | Director, Industry & Stakeholder Relations, Farm Credit Canada

March 13th, 8:35am

The pace of change is happening faster than ever before. We obsess over innovation. But is innovation overrated? If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”. Marty and Amber will challenge you to think outside the box as they explore modern technologies and future innovations. This one-of-a-kind presentation will not only be engaging, it will provide insightful perspective on the future of our industry and how you can be a master of adaptation.


Amber Mac started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2007, she launch her own digital media agency. The company’s first client was world-renowned business coach Tony Robbins. Since then, their client list also includes Microsoft, Intel, Shopify, Ford, Nintendo, GE, Fast Company, PayPal, Scotiabank, and many more leading organizations.
In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). In 2016, she co-wrote Amazon bestseller, Outsmarting Your Kids Online. Amber has keynoted more than 300 events around the world, including an event this spring where she interviewed Prime Minister Justin Trudeau and Shopify CEO Toby Lutke about the future of digital.

Her expertise includes business innovation, Internet of things, online safety, artificial intelligence, the distraction economy, and what it takes for companies to adapt and grow. Earlier in 2018, DMZ named Amber one of 30 inspirational women making a difference in tech. She is a regular business host and expert for Fast Company, Shopify, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio and has more than two million social media followers online.